Eat real plants. Variety 20 Limited · New Zealand
AI-powered dietary variety tracking. A simple app for eating a wider range of fruits and vegetables each week — to support gut microbiome diversity. On iOS and Android across Australia, New Zealand and North America, with more regions to come.
About
On a simple mission: help people eat more kinds of plants.
Variety 20 Limited is a New Zealand company behind a consumer mobile app focused on dietary variety. Our work is grounded in peer-reviewed nutrition research, which associates the diversity of plants in a person's diet with the diversity of their gut microbiome, and with broader markers of metabolic health.
Most nutrition apps count calories or macros. We count varieties. The goal is simple and easy to act on: twenty different fruits and vegetables a week. Legumes count too (they're a vegetable in our book), herbs are optional. Each variety counts once. We make the logging fast and the progress visible.
Made in New Zealand and now rolling out across Australia and North America, with more regions to come. Multilingual support for English, Simplified Chinese and te reo Māori food names means it recognizes the foods people actually cook — wherever they shop.
Company at a glance
- Legal entity
- Variety 20 Limited
- Country
- New Zealand
- Based in
- Aotearoa New Zealand
- Trademark
- Variety 20™ — trademark of Variety 20 Limited
- Platforms
- iOS & Android
Why twenty
The number isn't arbitrary — it's the threshold where gut diversity starts to compound.
Peer-reviewed microbiome research suggests that people who eat a wider range of plants each week tend to have more diverse gut microbiomes, and that this diversity is associated with markers of metabolic health. We chose twenty as an achievable everyday target — focused on fruits and vegetables, where the dietary-fibre story is strongest — and the app gently encourages you beyond it once the habit lands.
Eating a wider range of plants each week is associated with greater gut-microbiome diversity
Our weekly target — an achievable, everyday entry point
Much of the body's microbial diversity lives in the gut
Food names in English, Simplified Chinese and te reo Māori
Team
One focused product, built with care.
Variety 20 Limited is a privately-held New Zealand company. We work as a focused group across product, design and engineering, supported by independent collaborators in data, content and te reo Māori translation.
We deliberately stay focused: a sharp product and fast iteration. We'll share opportunities to work with us as the product grows.
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Science over hype
Every claim in the app traces back to peer-reviewed research. No fad diets, no detoxes, no calorie scolding.
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Built for real habits
Kūmara, bok choy, feijoa and kale are first-class — the foods you actually eat, recognized by name wherever you are. Don't see one? Suggest it, and we'll add real produce from your part of the world.
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Frictionless logging
If logging a meal takes longer than eating it, we've failed. Three taps is the bar.
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Privacy as a feature
Encrypted cloud storage you control, no ad networks, no data sales. Your food log is yours.