Eat real plants. Variety 20 Limited · New Zealand
AI-powered dietary variety tracking. A mobile app that helps you eat a wider range of fruits and vegetables each week to support gut health and microbiome diversity — for iOS and Android across New Zealand and Australia.
About
A New Zealand company on a simple mission — help people eat more kinds of plants.
Variety 20 Limited is a New Zealand company behind a consumer mobile app focused on dietary variety. Our work is grounded in peer-reviewed nutrition research, which associates the diversity of plants in a person's diet with the diversity of their gut microbiome, and with broader markers of metabolic and immune health.
Most nutrition apps count calories or macros. We count varieties. The goal is simple and easy to act on: twenty different fruits and vegetables a week. Legumes count too (they're a vegetable in our book), herbs are optional. Each variety counts once. We make the logging fast and the progress visible.
The app is made in New Zealand for release across New Zealand and Australia, with multilingual support for English, te reo Māori and Chinese food names so it serves Aotearoa's actual population, not a generic one.
Company at a glance
- Legal entity
- Variety 20 Limited
- Country
- New Zealand
- Based in
- Aotearoa New Zealand
- Trademark
- Variety 20™ — trademark of Variety 20 Limited
- Platforms
- iOS & Android
Why twenty
The number isn't arbitrary — it's the threshold where gut diversity starts to compound.
Peer-reviewed microbiome research suggests that people who eat a wider range of plants each week tend to have more diverse gut microbiomes, and that this diversity is associated with markers of metabolic and immune health. We chose twenty as an achievable everyday target — focused on fruits and vegetables, where the dietary-fibre story is strongest — and the app gently encourages you beyond it once the habit lands.
Eating a wider range of plants each week is associated with greater gut-microbiome diversity
Our weekly target — an achievable, everyday entry point
A large share of immune activity is linked to the gut
Languages: English, te reo Māori and Simplified Chinese
Team
One focused product, built with care.
Variety 20 Limited is a privately-held New Zealand company. We work as a focused group across product, design and engineering, supported by independent collaborators in data, content and te reo Māori translation.
We deliberately stay focused: a sharp product and fast iteration. We'll share opportunities to work with us as the product grows.
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Science over hype
Every claim in the app traces back to peer-reviewed research. No fad diets, no detoxes, no calorie scolding.
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Built for Aotearoa first
Kūmara, feijoa, choy sum and kawakawa are first-class citizens — not after-thoughts squeezed into a US food database.
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Frictionless logging
If logging a meal takes longer than eating it, we've failed. Three taps is the bar.
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Privacy as a feature
Encrypted cloud storage you control, no ad networks, no data sales. Your food log is yours.